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Motorola Launches Moto Tag: The Android Answer to Apple AirTags?

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You call all Android users who’ve been eyeing Apple’s AirTag with envy! On June 25th, 2024, Motorola introduced the Moto Tag, a dedicated item tracker explicitly designed for your needs. Let’s dive into how Moto Tag keeps your belongings secure and compare it to AirTag.

Motorola Launches Moto Tag

Leveraging Google’s Find My Device Network and UWB for Precision Tracking

The Moto Tag integrates with Google’s Find My Device network, providing a vast and reliable infrastructure to locate lost items. This means you can pinpoint the location of your tagged valuables, from wallets and keys to luggage, using the Find My Device app virtually anywhere in the world.

For users with UWB-enabled Android smartphones like the Motorola Edge 50 Ultra, Moto Tag boasts even more precise tracking capabilities. This ensures you can find your misplaced items accurately, saving you precious time and frustration.

Multifunctional Button for Added Convenience

Multifunctional Button for Added Convenience

One of the standout features of the Moto Tag is its multifunctional button. With a simple press, you can ring your misplaced phone, helping you locate it quickly. But that’s not all! This versatile button can also be a remote shutter button. It is perfect for capturing those special moments on your Motorola phone, especially when using the Razr series in its innovative flex view mode.

Prioritizing Privacy with End-to-End Encryption

Prioritizing Privacy with End-to-End Encryption

Motorola understands the importance of privacy, which is why the Moto Tag leverages Google’s secure Find My Device network. Location data is encrypted end-to-end, ensuring only you or authorized users within the app can view the tag’s location.

For an extra layer of security, the Moto Tag is compatible with automatic unknown tracker alerts for Android and iOS devices. This functionality safeguards against unwanted tracking, giving you peace of mind. Additionally, you can manually scan for unauthorized tags in your vicinity for ultimate control.

Effortless Setup and User-Friendly Design

Effortless Setup and User-Friendly Design

Setting up the Moto Tag is a breeze. With Google Fast Pair, pairing the tag to your smartphone is as simple as powering it on and bringing it near your device. Once connected, you can personalize your experience through the dedicated Moto Tag app. Here, you can customize tag names, adjust alert volumes, monitor battery life, and more.

The Moto Tag’s sleek design complements most third-party accessories, allowing you to attach it to your belongings easily. Its IP67 rating provides peace of mind, guaranteeing resistance to dust, dirt, and water submersion for up to 30 minutes, making it ideal for every day or adventurous outings.

Effortless Setup and User-Friendly Design

Long-lasting battery and Easy Replacement

The Moto Tag is powered by a CR2032 battery, engineered to last a year on a single charge. The process is hassle-free when it needs a replacement, ensuring your tracking solution remains reliable.

Moto Tag vs. Apple AirTag: A Quick Comparison

While both Moto Tag and AirTag offer item-tracking functionality, some key differences exist. Here’s a quick comparison to help you decide:

  • Ecosystem: Moto Tag caters to Android users, leveraging Google’s Find My Device network. AirTag integrates with Apple’s Find My network, which is ideal for iOS users.
  • Precision Tracking: Both offer basic tracking, but Moto Tag boasts additional precision with UWB technology for compatible Android devices.
  • Multifunctionality: Moto Tag’s unique button offers phone-finding and remote camera control features. AirTag currently lacks these functionalities.
  • Privacy: Both prioritize user privacy with encryption. Moto Tag offers additional features, such as unknown tracker alerts for Android and iOS.


The Moto Tag will launch in select markets in the coming months. Motorola will provide updates regarding regional availability.

Final Thoughts

The Moto Tag is a welcome addition for Android users seeking a reliable and feature-rich item tracker. With its focus on privacy, user-friendly design, and innovative functionalities like the multi-button, Moto Tag positions itself as a strong contender in the item tracking market.


Q. What is Motorola’s Moto Tag, and how does it differ from Apple AirTags?

A. Motorola’s Moto Tag is a tracking device that uses UWB technology to help users locate their belongings precisely. Like Apple AirTags, the moto tag is designed to work with Android devices, allowing users to track their items via the Find My Device network. However, Moto Tag offers features such as encryption and fast pairing via Google’s platform, making it easy and secure for Android users to set up and use.

Q. How does Motorola’s Moto Tag work?

A. Motorola’s Moto Tag pairs with your Android device via Bluetooth and uses UWB technology for precise tracking.Users can locate their lost items through the Find My Device app by following the Moto Tag’s real-time location. The device also features a multifunctional button for easy control and a sleek design for added convenience.

Q. Is Moto Tag compatible with both Android and iOS devices?

A. Moto Tag is primarily designed for Android users but is also compatible with iOS devices to cater to a broader market. This cross-compatibility allows owners of both Android and iOS devices to take advantage of MotoTag’s features and capabilities.

Q. What are the key features of Motorola’s Moto Tag?

A. Some critical features of Motorola’s MotoTag include precise tracking using UWB technology, compatibility with the Find My Device network, fast and secure setup via Google Fast Pair, a sleek design, an IP67 waterproof rating, and a long battery life to ensure extended use.

Q. When will Moto Tag be available in the market?

A. Motorola’s Moto Tag will be available in 2024, offering users a new and innovative tracking solution for their belongings.

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